About Us

Our Mission

At Taybeh Beer, our mission is to create authentic, high-quality, and meticulously crafted beer that brings people together and celebrates the richness of our heritage. We are committed to the values of craftsmanship, community, and sustainable practices while delivering a unique taste experience that reflects the rich tapestry of Palestinian culture.

Our Vision

We envision a world where Taybeh Beer transcends boundaries, connecting communities and celebrating unity through the love of craft beer. Our goal is to be a leading name in the craft beer industry, known not only for our exceptional taste but also for our contributions to the local economy and cultural recognition of Palestine.

Company History

Founded in 1994 in Taybeh, a small town situated in the heart of the West Bank, Taybeh Beer emerged from a dream to revitalize and showcase Palestinian culture through the art of brewing. This pioneering journey began with Sarah Hernandez, a visionary entrepreneur, and one of the first female brewers in the Middle East. Armed with a passion for brewing and an unparalleled commitment to their craft, Sarah and her family set out to break stereotypes, share their cultural heritage, and introduce unique, palate-pleasing beers to the world.

Sarah’s vision for Taybeh Beer was to create an exceptional product that incorporates local ingredients and embodies their family’s dedication to tradition and innovation. Over the years, Taybeh Beer has become a beacon of hope and community, fostering partnerships with local businesses and supporting various social causes.

Why We Created This Website

We recognized the need for a dedicated platform to share our story, our passion for brewing, and to forge connections with beer lovers worldwide. This website serves as a comprehensive resource where enthusiasts and newcomers alike can discover Taybeh Beer’s journey, learn about our diverse offerings, and find information about our brewing techniques and the ingredients we love to use.

Website Objectives

The primary objective of our website is to inform and engage our audience, including beer enthusiasts, cultural advocates, and newcomers interested in exploring unique craft beers. Through immersive storytelling, educational content, and engaging visuals, we aim to foster a deeper appreciation for the art of brewing and our rich cultural narrative.

Our Target Audience

Our website is designed for diverse audiences: craft beer enthusiasts, cultural explorers, and anyone interested in immersing themselves in the stories behind each beer. Whether you are a seasoned beer connoisseur or new to the world of craft beers, Taybeh Beer aims to be your trusted source of knowledge and inspiration.

Unique Value Proposition

The unique value three elements that distinguish our brand include:

1. Authenticity - Taybeh Beer is deeply rooted in the Palestinian heritage, offering a truly authentic experience that connects people through craftsmanship.

2. Sustainability - We prioritize sustainable brewing methods and local sourcing, promoting environmental consciousness and supporting our local community.

3. Community Engagement - Together with our experienced team of skilled editors and passionate team members, we strive to create opportunities for dialogue about culture and sustainability while nurturing lasting connections within and beyond our community.

At Taybeh Beer, we believe every sip tells a story, and through our website, we invite you to join us on this exciting journey. Cheers!